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Marketing management a south asian perspective / Philip Kotler.

Contributor(s):

Philip, Kotler.... (et al)

Material type: Text

Text

TextPublication details: India: Pearson, c2011-12.Edition: 13th ed. Low Price EditionDescription: xlvii, 647p.: ill.;, figs.;, tables.; 24 cmISBN:

978813171683

Subject(s):

Understanding marketing management

DDC classification:

22 658.80954 KOM

List(s) this item appears in: Department of Business Administration

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Includes Index.

Dept. of Business Administration

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Last Updated on March 7, 2024
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