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Marketing management a south asian perspective / Philip Kotler.

Marketing management a south asian perspective / Philip Kotler. - 13th ed. Low Price Edition. - India: Pearson, c2011-12. - xlvii, 647p.: ill.;, figs.;, tables.; 24 cm.

Includes Index.

Dept. of Business Administration

ISBN: 978813171683

Subjects--Topical Terms:
Understanding marketing management.

Dewey Class. No.: 658.80954 / KOM

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