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Strategic marketing / David W. Cravens.
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TextPublication details: New York: McGraw-Hill, c2009.Edition: 9th edDescription: xv, 784p.: ill.;, figs.;, tables.; 24cmISBN: - 9780071263351
- 22 658.802 CRS
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| 658.8 ZES Services Marketing: Integrating Customer Focus Across the Firm / | 658.8 ZES Services Marketing: Integrating Customer Focus Across the Firm / | 658.802 CRS Strategic marketing / | 658.802 CRS Strategic marketing / | 658.802 CRS Strategic marketing / | 658.802 CRS Strategic marketing / | 658.802 CRS Strategic marketing / |
Includes index.
Dept. of Business Administration
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