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Strategic marketing / David W. Cravens.

By: Contributor(s): Material type: TextTextPublication details: New York: McGraw-Hill, c2009.Edition: 9th edDescription: xv, 784p.: ill.;, figs.;, tables.; 24cmISBN:
  • 9780071263351
Subject(s): DDC classification:
  • 22 658.802 CRS
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Includes index.

Dept. of Business Administration

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Last Updated on February 1, 2025
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