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Strategic marketing /

Cravens, David W.

Strategic marketing / David W. Cravens. - 9th ed. - New York: McGraw-Hill, c2009. - xv, 784p.: ill.;, figs.;, tables.; 24cm.

Includes index.

Dept. of Business Administration

ISBN: 9780071263351

Subjects--Topical Terms:
Designing market driven strategies /

Dewey Class. No.: 658.802 / CRS

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