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Service marketing people, technology, strategy / Christopher Lovelock.

By: Contributor(s): Material type: TextTextPublication details: India: Pearson, c2001.Edition: 7th ed. Low Price EditionDescription: xxi, 683p.: ill.;, figs.;, tables.;, maps.; 23 cmISBN:
  • 9788131759394
Subject(s): DDC classification:
  • 22 658.8 LOS
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Includes index.

Dept. of Business Administration

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Last Updated on February 1, 2025
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