Service marketing people, technology, strategy /
Lovelock, Christopher.
Service marketing people, technology, strategy / Christopher Lovelock. - 7th ed. Low Price Edition. - India: Pearson, c2001. - xxi, 683p.: ill.;, figs.;, tables.;, maps.; 23 cm.
Includes index.
Dept. of Business Administration
9788131759394
Understanding service products, consumers, and markets
Consumer behavior in a services context
658.8 / LOS
Service marketing people, technology, strategy / Christopher Lovelock. - 7th ed. Low Price Edition. - India: Pearson, c2001. - xxi, 683p.: ill.;, figs.;, tables.;, maps.; 23 cm.
Includes index.
Dept. of Business Administration
9788131759394
Understanding service products, consumers, and markets
Consumer behavior in a services context
658.8 / LOS