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Principles of marketing / (Record no. 1308)

MARC details
000 -LEADER
fixed length control field 00664nam a22002297a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240528144853.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240528b20042010nju||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780136079415
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhIU
Transcribing agency BD-DhIU
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 658.8
Item number KOP
100 14 - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 10 - TITLE STATEMENT
Title Principles of marketing /
Statement of responsibility, etc. Philip Kotler.
250 ## - EDITION STATEMENT
Edition statement 13th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Jersey:
Name of publisher, distributor, etc. Prentice-Hall,
Date of publication, distribution, etc. c2010-2011.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 613p.:
Other physical details ill.;, figs.;, maps.;, tables.;
Dimensions 24 cm.
365 ## - TRADE PRICE
Price amount 350
Currency code BDT.
500 ## - GENERAL NOTE
General note Includes index.
521 ## - TARGET AUDIENCE NOTE
Target audience note Dept. of Business Administration
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing defined
700 14 - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Collection Home library Current library Shelving location Date acquired Source of acquisition Full call number Barcode Copy number Koha item type
      Department of Business Administration Dhaka International University Library Dhaka International University Library Department of Business Administration 05/28/2024 Purchase from Mollicka 658.8 KOP 012076 1 Books
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