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Principles of marketing /

Kotler, Philip

Principles of marketing / Philip Kotler. - 13th ed. - New Jersey: Prentice-Hall, c2010-2011. - xxiii, 613p.: ill.;, figs.;, maps.;, tables.; 24 cm.

Includes index.

Dept. of Business Administration

ISBN: 9780136079415

Subjects--Topical Terms:
Marketing defined

Dewey Class. No.: 658.8 / KOP

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