000 00667nam a22002297a 4500
005 20240424150244.0
008 240421b1982nyu |||||||| |||| 00| 0 eng d
020 _a9780071263351
040 _aBD-DhIU
_cBD-DhIU
082 0 0 _222
_a658.802
_bCRS
100 1 4 _aCravens, David W.
245 1 0 _aStrategic marketing /
_cDavid W. Cravens.
250 _a9th ed.
260 _aNew York:
_bMcGraw-Hill,
_cc2009.
300 _axv, 784p.:
_bill.;, figs.;, tables.;
_c24cm.
365 _b276
_cBDT.
500 _aIncludes index.
521 _aDept. of Business Administration
650 1 0 _aDesigning market driven strategies /
700 1 4 _aPiercy, Nigel F.
942 _cBK
999 _c821
_d821