000 | 00669nam a22002297a 4500 | ||
---|---|---|---|
005 | 20240928130802.0 | ||
008 | 240928b20102013ii ||||| |||| 00| 0 eng d | ||
020 | _a9780071263351 | ||
040 |
_aBD-DhIU _cBD-DhIU |
||
082 | 0 | 0 |
_222 _a381 _bCRS |
100 | 1 | 4 | _aCravens, David W. |
245 | 1 | 0 |
_aStrategic marketing / _cDavid W. Cravens. |
250 | _a10th ed. | ||
260 |
_aNew York: _bMcGraw-Hill, _cc2013. |
||
300 |
_axvii, 653p.: _bill.;, figs.;, tables.; _c22 cm. |
||
365 |
_b320 _cBDT. |
||
500 | _aIncludes index. | ||
521 | _aDept. of Business Administration | ||
650 | 1 | 0 | _aDesigning market driven strategies |
700 | 1 | 4 | _aPiercy, Nigel F. |
942 | _cBK | ||
999 |
_c2123 _d2123 |