TY  - BOOK
AU  - Cravens,David W.
AU  - Piercy,Nigel F.
TI  - Strategic marketing
SN  - 9780071263351
U1  - 381 22
PY  - 2013///
CY  - New York
PB  - McGraw-Hill, 
KW  - Designing market driven strategies
N1  - Includes index; Dept. of Business Administration
ER  -