Cravens, David W. <br/><br/>
Strategic marketing  / 
David W. Cravens. 
 - 10th ed. 
 - New York:  McGraw-Hill,   c2013. 
 - xvii,  653p.:  ill.;, figs.;, tables.;   22 cm. 
<br/><br/> Includes index. 
<br/><br/> Dept. of Business Administration 
<br/><br/><label>ISBN: </label>9780071263351 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Designing market driven strategies  
<br/><br/><label>Dewey Class. No.: </label>381  / CRS