TY  - BOOK
AU  - Valarie A.Zeithaml
AU  - Mary Jo Bitner
AU  -  Dwayne Gremler (
AU  - Pandit Aiay
TI  - Services Marketing: Integrating Customer Focus Across the Firm
SN  - 978-0078112102
U1  - 658.8 22
PY  - 2014///-2015
CY  - New Delhi
PB  - McGraw-Hill
KW  - Customer pereceptions of service
N1  - Includes index; Dept. of Business Administration
ER  -