Kotler, Philip. <br/><br/>
Marketing management / 
Philip Kotler. 
 - 15th ed. 
 - New York:  Pearson,  c2016. 
 - 750 p. :  ill.;, figs.;,   26 cm. 
<br/><br/> Includes index. 
<br/><br/> Dept. of Pharmacy. 
<br/><br/><label>ISBN: </label>9781292092713 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOM