TY  - BOOK
AU  - Philip, Kotler.... (et al)
TI  - Marketing management a south asian perspective: Philip Kotler
SN  - 978813171683
U1  - 658.80954 22
PY  - 2011///-12
CY  -  India
PB  - Pearson
KW  - Understanding marketing management
N1  - Includes Index; Dept. of Business Administration
ER  -