TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 9780136079415
U1  - 658.8 22
PY  - 2010///-2011
CY  - New Jersey
PB  - Prentice-Hall
KW  - Marketing defined
N1  - Includes index; Dept. of Business Administration
ER  -