Kotler, Philip <br/><br/>
Principles of marketing  / 
Philip Kotler. 
 - 13th ed. 
 - New Jersey:  Prentice-Hall,  c2010-2011. 
 - xxiii, 613p.:  ill.;, figs.;, maps.;, tables.;  24 cm. 
<br/><br/> Includes index. 
<br/><br/> Dept. of Business Administration 
<br/><br/><label>ISBN: </label>9780136079415 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing defined
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOP