TY  - BOOK
AU  - Lovelock,Christopher
AU  - Wirtz, Jochen.
AU  - Chatterjee, Jayanta.
TI  - Service marketing people, technology, strategy
SN  - 9788131759394
U1  - 658.8 22
PY  - 2001///
CY  - India
PB  - Pearson
KW  - Understanding service products, consumers, and markets
KW  - Consumer behavior in a services context
N1  - Includes index; Dept. of Business Administration
ER  -