Lovelock, Christopher. <br/><br/>
Service marketing people, technology, strategy / 
Christopher Lovelock. 
 - 7th ed.  Low Price Edition. 
 - India:  Pearson,  c2001. 
 - xxi, 683p.:  ill.;, figs.;, tables.;, maps.;   23 cm. 
<br/><br/> Includes index. 
<br/><br/> Dept. of Business Administration 
<br/><br/><label>ISBN: </label>9788131759394 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Understanding service products, consumers, and markets<br/>Consumer behavior in a services context
<br/><br/><label>Dewey Class. No.: </label>658.8  / LOS