Marketing management / Philip Kotler.

By:

Kotler, Philip

Material type: Text

TextPublication details: New Jersey: Pearson, c 2010-2011.Edition: 11th ed. Low Price EditionDescription: xxxvii, 705p.: ill.;, figs.;, tables.; 24 cmISBN:

0130336297

Subject(s):

Analyzing marketing opportunities

DDC classification:

22 658.8 KOM

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Includes Index.

Dept. of Business Administration

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