Principles of marketing / Philip Kotler.

By:

Kotler,Philip

Material type: Text

TextPublication details: New Jersey.: Prentice Hall, c2010-2011.Edition: 13th ed. Low price editionDescription: xxiii,613p. ill,; figs.; tables,; 24cmISBN:

9780136079415

Subject(s):

Company and Marketing strategy partnering to build customer relationships

DDC classification:

22 658.8 KOP

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Includes index.

Dept. of Business Administration

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