Strategic marketing / (Record no. 2123)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00669nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240928130802.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240928b20102013ii ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071263351 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhIU |
| Transcribing agency | BD-DhIU |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 381 |
| Item number | CRS |
| 100 14 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cravens, David W. |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing / |
| Statement of responsibility, etc. | David W. Cravens. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | c2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 653p.: |
| Other physical details | ill.;, figs.;, tables.; |
| Dimensions | 22 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | 320 |
| Currency code | BDT. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Dept. of Business Administration |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Designing market driven strategies |
| 700 14 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Piercy, Nigel F. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Department of Business Administration | Dhaka International University Library | Dhaka International University Library | 09/29/2024 | Purchase from Mollicka | 381 CRS | 014363 | 1 | Books | ||||
| Department of Business Administration | Dhaka International University Library | Dhaka International University Library | 09/29/2024 | Purchase from Mollicka | 381 CRS | 014364 | 2 | Books | ||||
| Department of Business Administration | Dhaka International University Library | Dhaka International University Library | 09/29/2024 | Purchase from Mollicka | 381 CRS | 014365 | 3 | Books | ||||
| Department of Business Administration | Dhaka International University Library | Dhaka International University Library | 09/29/2024 | Purchase from Mollicka | 381 CRS | 014366 | 4 | Books | ||||
| Department of Business Administration | Dhaka International University Library | Dhaka International University Library | 09/29/2024 | Purchase from Mollicka | 381 CRS | 014367 | 5 | Books |