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Integrated advertising, promotion and marketing communication /

Clow, Kenneth E.

Integrated advertising, promotion and marketing communication / Kenneth E. Clow. - 3rd ed. - Delhi: Dorling Kindersley, c2007. - 537p.: ill.;, figs.;, tables.;, maps.; 21 cm.

Includes index.

Dept. of Business Administration

ISBN: 8131709965

Subjects--Topical Terms:
Integrated marketing communications

Dewey Class. No.: 658.8 / CLI

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