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Marketing management /

Kotler, Philip.

Marketing management / Philip Kotler. - 15th ed. - New York: Pearson, c2016. - 750 p. : ill.;, figs.;, 26 cm.

Includes index.

Dept. of Pharmacy.

ISBN: 9781292092713

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / KOM

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