Marketing information systems creating competitive advantage in the Information age /
Marshall, Kimball P.
Marketing information systems creating competitive advantage in the Information age / Kimball P. Marshall. - 5th ed. - New York: Boyed Frasur, c2013-2014. - xi, 164p.: ill.;, figs.;, tables.; 21 cm.
Includes index.
Dept. of Business Administration.
0877092907
External mkis data sources
658.4038011 / MAM
Marketing information systems creating competitive advantage in the Information age / Kimball P. Marshall. - 5th ed. - New York: Boyed Frasur, c2013-2014. - xi, 164p.: ill.;, figs.;, tables.; 21 cm.
Includes index.
Dept. of Business Administration.
0877092907
External mkis data sources
658.4038011 / MAM